Our Story

Elsa is my mum, a life-long advocate of healthy living and the planet’s well-being. She’s been creating and developing small batch artisan skin-care for decades.
I am Henrietta, Elsa’s eldest daughter, and when my eldest daughter started to come home from school in her pre-teens, well shall we say.…less than fragrant, I was dead set against her rolling/spraying harsh chemicals under her armpits. Armpits; a sensitive body area so close to her lymph nodes, breasts and heart needs very special care.

So I began making basic deodorant creams with ingredients from my kitchen cupboards.

For 18 months, we were formulating hundreds of different deodorant recipes, continually adding and subtracting ingredients to make it just right. This process helped us discover first hand why there are so few good working natural deodorants……..


It’s really hard to do.

We finally created a formulation that is 100% effective, deodorises, leaves no stains, smells amazing and was gentle enough for children to use. While using no synthetics, toxic chemicals or animal by products.

These deodorants have been rigorously tested by family, friends and sceptics; running, hot yoga, sauna, hiking, boot camp, travelling, long days at work, 5-minute texting and so on.


Raise the bar of natural personal care products…to a whole new level of wellness

This is the stuff that really matters to us:

✔ Finding the most effective ingredients on earth.

✔ Harnessing the power of fresh organic coconut oil

✔ Showing that Personal care is a form of Self Care

✔ That everything you put on your body will be nutrient rich and pure

✔ Truth & transparency in personal care labelling

✔ All products are made from the highest quality natural, organic & food grade ingredients

✔ Sustainable sourcing from suppliers who care as much about quality as we do.

✔ Vegan and Cruelty Free

✔ Deodorant can be luxurious because why not?

Love your skin

Our deodorants Never contain Aluminium, Parabens, Triclosan, Propylene Glycol, artificial colours, synthetic fragrances, or ingredients from animal sources.